Cider, Mexican Imports Help Fuel US Beer Industry Growth
Craft beer is trending in the U.S., but so are cider and Mexican imports, according to new data from Nielsen. These three segments topped the beer growth charts in the 52 weeks ending June 20.
Beer overall saw 3.3 volume growth in terms of dollar sales and 0.6 percent growth in terms of volume. Both craft beer and Mexican imports saw a 10.2 percent increase in volume sales, while craft beer grew 13.8 percent in value sales and Mexican imports grew 12.7 percent.
Ciders saw by far the largest growth in the category at 43.9 percent sales growth and 43.2 percent volume growth, but the category still only accounts for 0.9 of total volume sold, compared to 7.6 percent for craft beer and 7.8 percent for Mexican beer.
Local beers were also popular, and 45 percent of all beer drinkers say they like to drink local, while 52 percent of craft beer drinkers prefer local. The numbers were even higher among 21- to 34-year-olds, with 53 percent of all beer drinkers and 55 percent of craft drinkers choosing local.
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